Advertising and marketing agency. South Africa.

Retail is one the most difficult and most rewarding types of advertising. It is seen by many agencies as uncreative and boring purely because of the tight disciplines required to create a good retail ad. And if the ad fails they'll now about it the very next day!

At O'Donoghue we realise that the ad must, by nature, move product and for this reason must be structured and direct. But it must also appeal to the consumer and to achieve this we approach each of our retail ads with the same creative effort that we would use on brand ads.
If you require any further info on our agency, please contact us on any of the following means.

Tel: (031) 2086166
Fax: (031) 2086505
email: info@odonoghue.co.za
> Dunlop Accredited Dealers
> Kingsmead Shoes
> Shave Paint Centres
> Nissan Gateway

The Dunlop Accredited Dealer network is one of the largest tyre dealer networks in the country and therefor demands retail advertisments that get feet through the door and builds brand awareness.

This ad for a national foot-ware retail chain has proved very successful. A simple, effective concept combines with a clear, effective and well structured layout to deliver a hard working retail ad.

A clean, yet fun approach to this layout makes the DIY content of this ad appealing to the targeted home-improvement market.

Vehicle retailing is a highly competitive market and these sharp uncluttered ads get straight to the point. Price and product stand off the page and a classic, clean layout projects a professional image.
Advertising and marketing agency. South Africa.