Our agency

Established in 1991, O'Donoghue and Associates Advertising now known as ODA Advertising is one of South Africa's leading and most established advertising agencies.

We have stood as an advocate for our clients, becoming a brand’s best friend by committing to one main goal – developing effective advertising campaigns that are both motivating and persuasive. A solid brand, creativity and the right message can help launch your company to the level of success you seek. It’s our job to create solutions for our clients at every point of contact, to get your company to reach its full potential. We accomplish this by creating memorable brands, the proper positioning and developing strong campaigns that make an impact.

Our dedication is rooted in our ability to deliver results by providing unmatched creativity as a fully integrated agency. Our team is overflowing with proficiency in delivering strategic, interactive and advertising solutions as well as unparalleled skill in branding, media buying, production and project management and a whole lot more. Since launching, ODA Advertising has developed a reputation for creating advertising that works and a growing list of national and regional blue chip clients. We take great pride in our professional reputation, which has been gained by a combination of flair, talent, integrity and hard work.

We have worked on some memorable brand successes in the market place and in so doing have become close and valued business partners to our clients.
ODA Advertising Offices in Durban

Our key
strengths

VERSATILITY
Above-the-line advertising and promotional campaigns that include various forms of design, ranging from digital and online, print, in-store activations, 3D modelling and more.
CREATIVE
Utilizing creativity in all disciplines of advertising to promote the brand and move the products or services.
STRATEGIC
Accurate interpretation of the client’s business and market place to ensure the best implementation of the campaigns thereof.
TURN-AROUND TIME
A retail foundation has helped the agency take advantage of promotional opportunities.
Advertising is the art of persuasion

Our philosophy

We believe in advertising.
The “halo” surrounding the product is the real asset.
The “halo” image creates the brand personality.
We assist clients to effectively build their businesses by developing campaigns that are both motivating and persuasive.

Our aim

To work with clients in a dynamic partnership.
Direct the agency to the most powerful, creative solution.
Grow the equity in our client’s brand.
Make our client’s business more profitable.
Graphic Design

The agency’s in-house graphic designers can brand or rebrand your company from start to finish with creativity and passion. They can design everything from logos to marketing collateral to complete new corporate identities, as you require. Colours, typeface and graphic treatment are all evaluated to ensure that values and personality of the brand is portrayed effectively.

TV Advertising

At ODA Advertising we have devised strategies to bring our clients’ advertising campaigns onto the screen, without the big budgets normally associated with this highly effective medium.

Packaging

No matter how great your advertising is; it can be forgotten about in an instant once your customers reach the store. Great package design ensures your product gets noticed and reached at the critical point of purchase. At ODA Advertising we work with various shapes, sizes and materials to create a functional and attractive package for your product, ensuring that it gets the attention it deserves whilst standing on the shelf.

Graphic Design

The agency’s in-house graphic designers can brand or rebrand your company from start to finish with creativity and passion. They can design everything from logos to marketing collateral to complete new corporate identities, as you require. Colours, typeface and graphic treatment are all evaluated to ensure that values and personality of the brand is portrayed effectively.

TV Advertising

At ODA Advertising we have devised strategies to bring our clients’ advertising campaigns onto the screen, without the big budgets normally associated with this highly effective medium.

Packaging

No matter how great your advertising is; it can be forgotten about in an instant once your customers reach the store. Great package design ensures your product gets noticed and reached at the critical point of purchase. At ODA Advertising we work with various shapes, sizes and materials to create a functional and attractive package for your product, ensuring that it gets the attention it deserves whilst standing on the shelf.

our team

The ODA Advertising Team in Durban